2013年4月1日月曜日

The Language of Art - Paul Rand

quote from John Maeda: Creative Leadership

Paul Rand Said:
Form and content are assymetric. Formal values are very often independent of content. Time can, and does, erase meaning of once familiar artifacts, but time can never erase form. Spontaneity, fantasy, intuition, invention, and revelation also play an important part in the language of art.

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